­
Aviation Memorabilia Newsletter Since 1995

Aviation Memorabilia Newsletter

Since 1995

tmb info canadian

From 'CPA Newsletter' magazine

Issue dated February 1969

Klondike Hay foils racetrack odds makers.

tmb 250 cpa klondike hayThere's nothing like a little home-grown feed to bring out the best in a horse.  In the summer of 1968, Whitehorse hotelman Cal Miller's horse Scarlet Question, racing at Vancouver's Ex Park, was not really paying for his feed.

So, friends of Miller's thought some Klondike Hay might do the trick and placed a bale on a CP Air Boeing 737.

You guessed it - Scarlet Question won its next race. Of course hay shipments continued and Miller's stable experienced a series of victories. They were scratching their heads at Ex Park.

Breakfast of champions, 'Klondike Hay', air shipped from Whitehorse to Vancouver. Horse owner Cal Miller, poses with a hay shipment and stewardesses Gay Meredith (left), Wanda Anderson (centre) and Shirley Rickey (right).

Photo from the Whitehorse Star


Special Commemorative Issue - March 30, 1987

A well-kept secret.

Canadian Airlines International made its first public appearance at a press conference in Vancouver, B.C. on March 24, 1987.

The new corporate identity was already being promoted to the public. A major nation-wide advertising campaign began on March 30, 1987 spreading the Canadian word to the public.

Flight attendants were announcing the new name to passengers and administration offices were answering the telephone, 'Canadian Airlines International'.

To avoid passenger’s confusion, reservations offices continued to identify themselves as 'Pacific Western Airlines' and 'Canadian Pacific Air Lines' until proper signage was in place at the airports, and reservations offices were fully integrated on April 26, 1987. 

tmb 550 cpa cail image

Creating an image.

Employees play a major role in new advertising.  



Issue dated April 1991

YYZ Terminal 3 STOC Centre representatives.

Background, left to right: Tom Theaker (Arrivals/Departures Coordinator), Claudia Falkenberg (Coordinator), Stan Kowalewicz (Terminal Control Manager).

Foreground, left to right: Paul Umpleby (STOC Cargo Coordinator) and Todd Tripp (STOC Ramp Coordinator).

tmb 550 cpa stoc staff

NetLetter Subscription

­